Wolfe successfully styles-up men’s grooming brand

Wolfe was commissioned by up-and-coming men’s grooming brand Hamiltons Club, to deliver a complete brand overhaul.

Born in 2014, Hamiltons had successfully tapped into the beard trend of the moment and established themselves as a credible start-up business, producing and selling quality products. As the market developed quickly, with countless competitors popping up, Hamilton needed to remain fresh and relevant to consumers, whilst also aiming to appeal to larger retailers.

No-longer just a start-up, Hamiltons needed to be able to sit proudly on the retail shelf next to already established brands, whilst also attracting the eye of current, trendy high-street establishments and well-known fashion retailers.

Wolfe worked with the newly-named Hamilton to update the look & feel of the brand, focusing on the logo and packaging design. With a fresh look in mind, Wolfe delivered a clean, modern re-brand that would appeal to current trends, but also remain timeless in its design.

Since Wolfe delivered the rebrand for Hamilton, they have collaborated with high-street giant TOPMAN and have featured in ESQUIRE magazine, and other similar opportunities on the horizon.

Josh Stephenson, Founder and Director of Hamilton said; “We recently worked with Wolfe on a full rebrand project for Hamilton and we’re so happy with the results! They listened to what we were looking for and clearly understood our vision. I would 100% recommend the team at Wolfe and we are already in the process of organising further projects with them.”

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