Manchester Airport AND QATAR AIRWAYS

We created and produced the #WhereInTheWorld campaign to promote the extensive destination offering within the Qatar Airways from Manchester Airport to the key ABC1 demographic within the Manchester Airport travel catchment are.

Wolfe created an enticing Balianse style hut was utilised and branded with co-branded collateral showcasing the Qatar airways experience. The typically gloomy January weather was incorporated within the social campaign encouraging customers to think of warmer climes. An interactive game showcasing a variety of exciting and exotic destinations was created and visitors encouraged to complete a data capture card and for the chance to win a flight to once in a lifetime destination. As a reward for entering the competition customers were given a snack box with dry food items from the various destinations featured.

RESULTS

233,000

Additional audience reach

19%

Spinningfield’s newsletter Open Rate

947

Data capture leads /competition entries

324

Organic Twitter Entries