Goody Good Stuff Sampling and Social Media

Wolfe was tasked to raise awareness and drive sales via trial of Goody Good Stuff through experiential and social media campaign. To accomplish this Wolfe ran dry samples and in-store point of sale collateral to drive purchase at ASDA, Costco & Waitrose, Organised hit squad activity at large scale family and sporting events through mass sampling, Targeted key demographics through social media content and advertising, and ran an integrated competition both on and offline.

RESULTS

11,075

Samples handed out

20,000

Increase in Lifetime Facebook Likes

2037%

Increase in people talking about Goody Good Stuff online

70%

Increase in website traffic